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As of late, Björk has effortlessly been joining music with technology. Perhaps the most recent example of this is her newest project, Biophilio. Her album is the “first to be released as a suite of iPad and iPhone apps, intended as a ‘semi-educational project for children’”. This album combines music with technological innovations, including an “app album”. Each song has a separate app, designed by some of the leading designers. This album also consists of several custom built instruments just built for this project. However, it’s not just in the technological community that Björk has had a strong influence; she is also involved with many younger up-and-coming bands. Besides using her website and numerous radio interviews through her successful career to promote new acts, she also created a record label, Ear Records, to support a friend. She has had a hand to play in the successful careers of more than five different artists.
Björk has been a favourite artist of mine for a long time. I truly believe that she is one of the best artists in the electronic genre; and learning that she is also heavily invested in furthering young artist’s careers and is involved with numerous charities just furthers my respect for her as a person. Björk’s new album is probably one of her best albums experienced as a whole. As a buyer, not only can you experience the album by listening, but you can also play apps that relate to each song. This album is so far ahead of its time, that there is no questioning its quality in this case. Everything from the lyrics, to the instrumentation, to the arrangement, is so beautiful. Björk, in my opinion as an industry professional, should be considered the highest technological innovator and musician that the electronic genre has seen in years.
Kimberly McLaurin | October 17, 2011 at 3:57 PM
I was first introduced to Bjork when I was 12 years-old and heard the song "Hunter." I would listen to her music on and off but was never I guess a "true" fan. If she had a video on TV I would watch it. Your post was very informative and encourage me to listen to her new material. "Biophilia" was partially recorded on the iPad, which is a major step for this industry and everyone's need to have things smaller and in hands reach. I think it is a a shame that many of her fans have criticized her interactive app as being distracting. How we view and listen to music is changing and in 5+ years, those who criticized her will consider her a genius and innovator of interactive music albums. Great post are suppose to force people to take action or go out and buy something. Your post has definitely made me want to go out and get "Biophilia."